Project Plaid
What is Project Plaid?
Project Plaid was created in honour of Amelia Durocher, whose life ended far too soon at age 18. Known for her signature plaid style and her vibrant spirit, Amelia’s story sparked a movement. Today, Project Plaid carries her legacy forward by raising critical funds for Pathstone Mental Health’s walk-in clinics, ensuring kids and youth in Niagara can access immediate care when they need it most.
On Friday, November 7, 2025, Niagara will wear plaid—not just for awareness, but for action. Together, we’ll raise $100,000 to power Pathstone’s walk-in clinics, keeping the doors open for kids in crisis.
Why Walk-In Clinics Matter
Mental health crises don’t come with a schedule. A child in crisis can’t wait on a list or for an appointment—they need support immediately.
Pathstone’s walk-in clinics provide:
- Same-day access to mental health professionals
- No referral required
- No waitlist
- Confidential, compassionate care
Every $50 raised funds a youth’s first walk-in clinic session. Your plaid makes this possible.
How to Get Involved
FOR SCHOOLS
Turn your classrooms plaid!
- Host a plaid dress-down day
- Run a plaid-themed bake sale or spirit week
- Lead classroom fundraising challenges
Get everything you need to participate:
FOR WORKPLACES
Show your community impact at work.
- Encourage staff to donate and dress down in plaid
- Run a plaid lunch or coffee break fundraiser
- Match employee contributions to maximize impact
Start with our ready-to-use resources:
Donate Today
Don’t just wear plaid—fund care. Every dollar goes directly to Pathstone Mental Health’s youth walk-in clinics.
Your Impact
When you wear plaid, you’re not only honouring Amelia—you’re changing lives. Project Plaid ensures that kids and youth in Niagara get the mental health support they need, when they need it most.
Together, we can reach $100,000 and power care that can’t wait.